Digicel Case Study
In 2006, we played an instrumental role in helping to grow Digicel’s business and support the company’s expansion efforts outside of the Caribbean. Executing a bold media relations campaign, we helped drive critical brand awareness for the Caribbean-based telecom provider by evolving their positioning to an emerging International telecom player poised for tremendous success in key global markets, such as Haiti, Guyana and El Salvador.In fact, we generated numerous business feature stories in prestigious outlets such as the Wall Street Journal, USA Today and Time Magazine (please see headlines below).· USA Today: “Digicel Makes Cellphone Connection in Jamaica: No-frills style takes island by storm,” by Leslie Cauley, Aug. 28, 2006
· Wall Street Journal: “Cellphone Start-Up’s Aggressive Expansion: After Growth in the Caribbean, Digicel Group Moves into Latin America, Has Eye on the U.S.,” by Shawn Young, Sept. 21, 2006
· Time Global Business: “The Cell Islands: Phone Upstart has taken the Caribbean by storm,” by Kathleen Kingsbury, Nov. 20, 2006