Panasonic Case Study
2006 will be remembered as a tough year for competitors of Panasonic Toughbook. Cohn & Wolfe’s East and West coast teams helped create a swell of positive brand and product momentum throughout the year. From feature placements in The Wall Street Journal to extensive coverage to glowing reviews in Laptop Magazine, The Financial Times, CNET, PC World and PC Magazine, Panasonic Toughbooks finally received high praise for their reliability and durability and the Panasonic brand was heralded for its innovation and commitment to quality. Media results were generated across each of Panasonic’s top industry verticals, including government, healthcare, field service, public safety and horizontal wireless coverage for partnerships with all major cellular carriers.
We also helped build brand and product credibility by organizing multiple media and industry tours to Panasonic’s facilities in Japan and hosted special events to win the hearts and minds of key customers. From product placements that landed Panasonic Toughbooks on the top of the world as a sponsor of the Everest Peace Project, to celebrating the value of public safety customers at a national appreciation event, it was a great year for mobile computing story telling.