The Most Common Phrases During A PR Pitch and Their Real Meanings
|
Myth |
Real Meaning |
| “If the idea is good enough we’ll find the money.” | “We have no budget.” |
| “You placed second.” | “You lost.” |
| “We’re looking for really BIG ideas.” | “We want to see all the cool stuff we could be doing if we didn’t have a legal department.” |
| “We plan to make a decision next week.” | “We’ve seen so many agencies we’re confused.” |
| “We only let the incumbent agency pitch out of courtesy.” | “We’re pretty happy with our existing agency, but want to make sure we’re not missing anything.” |
| “Our last agency wasn’t really a fit.” | “We’re not easy to work for.” |
| “We don’t expect you to work for free.” | “We have no budget.” |
| “What we’re looking for is a partner.” | “We’re looking for someone who works weekends so we don’t have to.” |
| “You’re the experts.” | “We’re the experts.” |
| “We’re not looking for ‘yes people.’” | “We’re looking for people who won’t say ‘no.’” |
| “I’m the final decision-maker.” | “I WANT to be the final decision-maker.” |
| “We know we’re not as big as your other clients.” | “We have no budget.” |
| “It’s just a chemistry meeting, we’re not expecting ideas.” | “We want your recommendations without having to put together an RFP.” |
| “I think we’re all on the same page.” | “You agree with me.” |
| “This is an account that could grow.” | “We have no budget.” |
| “You were really creative, but we needed more detail on the strategy.” | “I liked it, but the decision-maker wanted more strategy.” |
| “You were really strategic, but we needed more detail on the creative.” | “I liked it, but the decision-maker wanted more creative.” |
| “We’ll review the leave behind.” | “I’ve already made my decision.” |
| “The budgets aren’t as big, but PR is as important to us as advertising.” | “We have no budget.” |