Green Wolfie

The retiring Friends of the Earth Executive Director in the UK spoke to Cohn & Wolfe about which companies he believes deserves credit for environmental initiatives, and about some of the bigger trends in the environmental movement. Tony spoke at the London launch of our Landor/Cohn & Wolfe ‘Green Brands’ study 2008 last week, and captivated a room full of leading marketers with his trenchant and forthright views on these issues. Whatever he does next, I hope Tony continues his brilliant campaigning.

One of the UK’s leading environmental campaigners, Tony Juniper, who is just about to stand down as Executive Director of Friends of the Earth, talks to Cohn & Wolfe’s Geoff Beattie about the results of the Landor/CW ‘Green Brands’ study 2008. In this clip, Tony analyses the finding that British people seem to be less worried about ‘climate change’ and more concerned about personal environmental issues like recycling. Tony was one of our speakers at a ‘Green Brands 2008′ event, which took place in London last week. He joined Ian Wood, European Strategy Director at Landor, and Geoff Beattie to debate the main issues highlighted by the study, in front of an audience which included representatives from many of the UK’s leading brands. Watch out for more from our exclusive interview in the days ahead.