What’s a hip investor?
The answer, according to one speaker at the Sustainable Brands conference in Monterey, is an investor who wants both a high return on capital and help the world become a better place - ethically, environmentally or socially. Paul Herman is the CEO of HIP Investor, a San Francisco-based company which advises both investors and companies on how to be more sustainable AND profitable. Here is Paul talking to me about the fact that the mainstream financial world on Wall Street and the City of London isn’t paying enough attention to the potential for highly profitable growth which also has a positive human, social and environmental impact.