Sustainable Brands Conference, Monterey
Greetings from the Hyatt Regency, Monterey, California, on the first day of the Sustainable Brands Conference 2008.
Cohn & Wolfe is proud to be a sponsor of this event, which has brought together an outstanding cast-list of leaders in sustainability, media commentators and (of course) consultants.
We have representatives here from big corporates like Dow Chemical, sustainability gurus like Andrew Winston (Green to Gold), and Claire Alexander from the Discovery Channel’s new ‘Planet Green’.
Claire will be joining me tomorrow for what promises to be a great topic: The Greening of Traditional Media’. Also on the panel will be Betsy Rosenberg, executive producer of ‘EcoTalk’, Anya Kamenetz of ‘Fast Company’, and Nick Aster, the media artchitect of ‘Treehugger’.
Cohn & Wolfe, along with our WPP colleagues at Landor and PSB will also be launching our ‘Green Brands’ study 2008, which looks at current consumer perceptions of environmental issues, and how they ‘how green’ they consider our leading companies to be.
If you imagine that worries over the state of the economy have wiped green issues from people’s minds, think again. This study is essential reading for anyone who works for a leading brand, or who reports on it.
Look out for a lot more in the days ahead.
I will also be busy filming interviews with leaders in sustainability who are speaking here, to kick-start a rolling Cohn & Wolfe series.
One thought strikes me right away: if anyone thinks that the United States is somehow behind Europe on sustainability, a week at this conference will make them think again.