Boomerang

With today’s technologies, anyone and everyone can become a self-publisher, posting their own stories, product reviews, experiences, and recommendations online. This is what we call “social media,” and it’s about consumers having a voice.  This new ”User Revolution” has also led to an explosion of content to which Web users have access. The result: a fragmented network of influence for corporations, consumers, professionals and traditional media outlets.  

While the increase in “noise” has made it more difficult for corporate messages to penetrate the market, the opportunities provided by the Internet far outweigh the challenges. Cohn & Wolfe helps leading brands navigate this hyper-syndicated environment in order to build lasting and meaningful connections with their core audiences.  

Our Digital Expertise
We’ve pioneered new ways to leverage social media and execute digital strategies for easy integration into PR programs. We’re known for transforming corporate brands, shaping honest perceptions, and building vital sales channels.  

We work with clients to build communities, generate conversations, share information and initiate dialogue with key constituencies that matter most. We offer a wide range of digital services that includes influencer outreach, social networking, text messaging, viral videos, podcasts, tag marketing and search engine strategies. In fact, our social media programs have received prestigious awards from the Society of New Communications Research.   

Why does your organization need social media experts? Because the Web is an interconnected force that evolves daily. Messages move at the speed of light. Online networks can build very quickly. Written words live on the Internet forever. Knowing how to connect, communicate, and collaborate online is now a business-critical imperative.    

Whatever your needs are, Cohn and Wolfe can help meet your objectives. To get the ball rolling, send us an email at boomerang@cohnwolfe.com.