Archive for the ‘Social Media’
August 2nd, 2006 by Tony Obregon
Blog SolutionWatch reports the launch of new service Commentful, a tool that allows users to keep track of discussions on new media sites. Users create a watchlist of sites to track and are notified of updates when they log into their account. A FireFox extension is also available, which provides real-time updates. This is useful for anyone who needs to keep track of ongoing discussions that might affect their clients, but doesn’t have the resources to baby-sit the conversation. Oh, and Commentful isn’t the first in this space – competitors include coComment and co.mments.
Category Blogs, Measurement, Public Relations, Social Media |
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August 1st, 2006 by Tony Obregon
The American Cancer Society (ACS) is leveraging Second Life in some interesting new ways as part of their Relay for Life campaign. According to 3PointD.com, the ACS recently held an auction for a virtual car. The hot pink convertible raised $2,000. The ACS also plans to hold a virtual relay on Second Life on July 22 and 23. Second Life users will be able to participate or watch for free.
Category Events/Conferences, Social Media |
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July 31st, 2006 by Tony Obregon
According to Reuters (link courtesy of CNET) FeedBurner, which syndicates 346,000 feeds for 212,000 bloggers, has purchased blog analytics company BlogBeat. BlogBeat provides bloggers with real-time information about their blog such as which content is being read by whom, and what is most popular. FeedBurner will be offering the new functionality for free under the FeedBurner StandardStats service. Fee-based services aren’t planned until 2007. For corporate and commercial bloggers, this makes FeedBurner the top choice for blog and feed analytics, particularly now that it is free.
Category Blogs, Measurement, Social Media |
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July 20th, 2006 by Tony Obregon
PR Week writes that BMW is using free podcasts, consisting of talks that were delivered at the TED conference in Monterey, CA on February 22-25. The podcasts tie into the latest branding push around the theme of “Great Ideas Become Driving Machines.” Speakers featured on the weekly podcasts include former vice-president Al Gore, New York Times columnist David Pogue, and MacArthur Award recipient Majora Carter. BMW reports that their web traffic has increased since the introduction of the podcasts, and has matched traffic generated from a number of short films released several years ago.
Category Podcasts, Social Media |
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July 19th, 2006 by Tony Obregon
PaidContent reports that the National Hockey League is planning to launch a social network prior to the 2006/2007 hockey season. The site will be named NHL Connect and will allow users to create personal profile pages and share their interests and ideas with others. Users will also be able to share photos, podcasts, video casts, links to articles and content, or even RSS feeds.
Category Social Media, Social Networking |
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July 18th, 2006 by Tony Obregon
The Financial Times‘ Carlos Grande, writing from Cannes, reported that Mark Tutssel, worldwide chief creative officer at the Leo Burnett ad shop is quite fond YouTube, saying, “Marketers must learn to let go of the control they think they have over their brand.” This comes on the heels of news by NBC that it will promote its shows on YouTube.
Category Social Media |
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Blog SolutionWatch reports the launch of new service Commentful, a tool that allows users to keep track of discussions on new media sites. Users create a watchlist of sites to track and are notified of updates when they log into their account. A FireFox extension is also available, which provides real-time updates. This is useful for anyone who needs to keep track of ongoing discussions that might affect their clients, but doesn’t have the resources to baby-sit the conversation. Oh, and Commentful isn’t the first in this space – competitors include coComment and co.mments.
