Boomerang

We’ve got a new Wolfie among our Pack. Cohn & Wolfe has launched Green Wolfie, a blog devoted to sustainability trends and issues from a global perspective. There you’ll learn how companies and consumers are going Green and doing their part to save our natural resources. It will be authored by our worldwide roster of sustainability experts including Geoff Beattie and Annie Longsworth. 

The blog coincides with the latest findings from our 2008 ImagePower Green Brands Survey produced in partnership with Landor and Penn, Schoen & Berland. The research, presented at the Sustainable Brands 08 conference, indicates that two out of three Americans think the environment is in worse shape than it was five years ago, and that lower income consumers have greater concern for the direction of the environment than wealthier consumers. Despite economic considerations, however, consumers are still willing to pay more for green products. For more information on survey results, contact Annie Longsworth at annie_longsworth@cohnwolfe.com.   

While at the Sustainable Brand 08 conference, Cohn & Wolfe conducted several video interviews with business leaders who spoke about their sustainability best practices and activities. You can view these clips on the Cohn & Wolfe YouTube channel and on the Green Wolfie blog.   

In addition, we’ve included additional content on sustainability such as articles, research and case studies on the C&W Sustainability Practice page of our corporate website.

(IMAGE CREDIT: OCCULT OF PERSONALITY)