Boomerang

I have struggled to explain, particularly to my boss, the general shift in thinking around prioritizing the environment over profits. It’s not a new concept – many sustainable companies have demonstrated that being environmentally friendly can also be profitable – but it’s a concept now being articulated in a new way. The idea of “For Good” instead of “For Profit,” with the knowledge (or trust?) that the money will follow, is beyond counterintuitive for most business leaders; it is heretical to say such a thing aloud. But Gary Hirschberg of Stonyfield Farm said it in a way that resonates in its simplicity: Rather than the planet being a subsidiary of the economy, the economy should be a subsidiary of the planet. And, even more simply stated: no healthy planet, no healthy economy.