Boomerang

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Archive for November, 2007

Get Your Digital Dancing Shoes On

November 26th, 2007 by Jessica Jones

DanceJam

With so many great internet applications built around social music, it’s only natural that the next up-and-coming music-related social network would involve at least a little “booty shaking.” DanceJam, founded by Geoffrey Arone, Anthony Young, and MC Hammer, is a community that leverages social networks, video, and people’s passion for dance. The site provides an Internet destination where users can watch and rate videos of people dancing, compete in dance-offs, and check out the latest and greatest moves from around the world. According to Wired’s recent coverage, DanceJam will offer slow-motion tutorials that will allow viewers to break down dances one move at a time.

The popularity of TV programs like “Dancing with the Stars” and “So You Think You Can Dance” illustrates how much people love to get their groove on – or at least watch other people doing it! And let’s not discount the incredibly popular YouTube videos like Soulja Boy (check out the instructional video here), the Evolution of Dance, OK Go – On Treadmills and the NBA All-Stars dancing debut. DanceJam will provide a yet another way for people to get their dancing fix.

If the site delivers on its promise, DanceJam could bring the love of dance to a much broader audience. In the same way that Dance Dance Revolution brought aerobic movement to video games – two things not usually associated with one another - I hope DanceJam increases enthusiasm for the social and physical elements of dance. DanceJam has the potential to be what social networks are meant to be – online interactions that ultimately enhance our offline lives.