Go Green Yourself
Many green advocates say it’s easy “go Green.” Try buying organic. Try bringing reusable bags to the grocery store instead of plastic. Try taking the bus. It’s simple to do! Or is it?
The No Impact Man blog paints a clear and vibrant picture of what it looks and feels like to go deeply Green. The blog describes Colin Beavan’s experience with a “no net environmental impact” lifestyle. He asks real and practical questions: “What would it be like to try to live a no impact lifestyle? Is it possible? Could it catch on? Is living this way more fun or less fun? More satisfying or less satisfying? Harder or easier? Is it worthwhile or senseless?”
Beavan’s “experiment” will go on for a year and includes the following: “no trash, no carbon emissions, no toxins in the water, no elevators, no subway, no products in packaging, no plastics, no air conditioning, no TV, no toilets…” Not an easy task for a New Yorker and his family!
Community leaders like Beavan catalyze experimentation, discussion and awareness about Green alternatives. We will surely learn a lot from Colin Beavan because he is making a huge jump – actually redesigning his lifestyle around Green.
What impresses me most about the blog is Beavan’s honesty. He doesn’t simplify anything and he is sincere in describing the challenges of being eco-focused. You’ll learn a lot about how easy or hard it is to integrate green ways into your life – and for any marketer, that’s invaluable!