Who Says You Have to Choose Between Beauty and Brains?
The Beauty Brains blog puts the power of knowledge in the hands of consumers. Today’s consumers want to know how personal products affect their body, their healthy, and the environment. Gone are the days of simply buying into advertising messages. With the ability to look up anything on the net consumers just need to make a few clicks in order to learn more about products and their ingredients. The Beauty Brains blog is one place to do just that.
The Beauty Brains found a sweet spot at the intersection of science and beauty, providing unbiased information about personal care products. The blog is run by cosmetic chemists who love science and cosmetics and are not afraid to explain, from a scientific perspective, what a product actually does, how it does it, how it differs (if it does) from its competitors, and what the advertising behind the product means. Most importantly the bloggers explain how cosmetics are made, giving consumers a better idea of what they are using on their bodies.
As consumers continue tune into personal wellness, sites that model themselves after the Beauty Brains blog will be better positioned to build trust and become valuable resources. And the blog will be a hit with all those brainy beauties out there too!