Boomerang

When Leonardo DiCaprio (he’s Leo to me and Marty) said that for the first time the Oscars had officially “gone green,” it was hard to believe that he wasn’t referring to the sea of celadon gowns that hit the red carpet last Sunday. 

Really, every other word in Oscar fashion coverage was celadon. That’s because Kate Winslet and Beyoncé wore celadon like it was meant to be worn, as an exquisite porcelain glaze, while poor Melanie Griffith got hammered for wearing it like the color of stale celery a few years back.   

Let’s face it. Green can’t easily be worn by everyone. And next year, skeptics say that green could easily fade to black if Hollywood stops watering the cause. 

I’m going to go with the optimists on this one. Green looked spectacular on Oscar this year. And in fact, organizations like Global Green USA started the greening process several years ago when celebs formed limo carpools and started driving hybrid, fancy, upscale electric cars like the Tesla Roadster. Conspicuous consumption done in a sustainable way… Only in Hollywood!  

So here’s the question for Hollywood’s corporate counterparts: can you wear green and wear it well in all its different shades? And can you find a way to wear it every season in new and innovative ways so that it becomes both a competitive advantage, as well as the right thing to do? 

With the right accessories – some bling, some vintage and perhaps a new twist or two – we think anything is possible.