Nothing Says I Love You Like a Man in a Skirt
Happy Valentine’s Day! In the spirit of this amorous occasion, I thought I’d post about a timely viral campaign by Herbal Essences, at dumpcupid.com. The site features a video of a scantily clad, rather portly cupid walking around the streets of a big city, lamenting about how set-ups often end poorly. The message of the campaign is “When you’ve got luscious hair, who needs cupid?”
There are a lot of great aspects to this campaign. The videos are pretty funny - one shows Cupid being chased by an angry woman shouting “He was married!”; another shows him rapping about the pitfalls of cupidom. Visitors to the site can create customized e-cards resembling magnetic poetry, or play M.A.S.H. They can even submit their own love stories (good or bad) to be posted on the site.
This is a great example of a company getting its message across in a creative and fun way. Herbal Essences understands its customer base, appeals to their spirit, and lets them spread the message. Our only criticism is that the site takes a long time to load - much too long. Let’s face it, viral messengers (people who forward these videos) are fickle and don’t have a lot of time especially when viewing them at work. We say, “More bandwidth please!” but keep the love coming.