Boomerang

There was an interesting piece by Bob Tedeschi of the New York Times last week that focused on a new segment of the social network scene: “social shopping.” The article showcased ThisNext.com, a new startup that allows users to discover, recommend, and share the “things they love.” All the items for sale on the site are recommended by real people - after a quick look at inventory I found a favorite: the Saladino Lamp. A feature that will resonate with MySpace users is an embedded badge that provides product recommendations on their MySpace page. Other online offerings vying for attention in this market are Kaboodle and StyleHive.