Bix Online Contest Service Builds Brands
TechCrunch has an interesting article up about Bix, an online service (currently in invite-only beta) that allows sponsors to easily create and control contests. Sponsors can allow entrants to submit video, audio, or photo content and can even allow voting if they are really after the “American Idol” feel. For marketers, Bix provides an opportunity to interact with target customers and provides opportunities not just to increase brand visibility, but to offer such things as coupons and offers.